Monday, January 19, 2009

A Good but Slow way to get a logo designed for your company...

Recently, a friend asked me to pick my favorites out of a sample set of logos made for his company. It turns out he was using crowdSPRING.com, an online marketplace for creative services. How it works is you post your need for a creative project and a community of creative professionals will see your post and the ones that are interested will submit their work/samples. I have heard of crowdSPRING (cS) before but never had a chance to really take a look closely but this time around, I had a reason to actually use it.



My first reaction was that the site was slow and unresponsive. The usability wasn't top notch either. However, at the end of the day, it still got the job done. I think the people at cS have come up with a great idea but their engineering / IT team has a ways to go to to make this a product that I will actually enjoy using.

There's one other thing that I am a bit puzzled about and it could be because I haven't had the time to dig deeper. That is what if I don't find something that I like out of all the submits for my posted project? Am I still required to pick one and pay? What governs the quality assurance aspect of this marketplace?

3 comments:

Anonymous said...

Thanks so much for helping your friend and then writing about crowdSPRING. At this moment, we have over 12,000 creatives from 130+ countries working on crowdSPRING. Clients from nearly 40 countries have posted projects. And this is only during our first 7 months in business (we started May 2008!).

You are absolutely spot on to point out the slowness of the site. In fact - you're much too kind. Site performance is terrible at the moment. We are currently revising 100% of the code and when that process is completed end of February - we think those issues will be behind us. We are unfortunately experiencing some growing pains (which is great because we're real happy with our success, but obviously impacts performance).

As for your question - if you get fewer than 25 entries, we have a simple guarantee - if you don't like any, you get a 100% refund. If you get more than 25 entries to your project, we ask you to select your favorite. There is no formal quality assurance process - but we've not had an issue with a buyer concerning quality. In logo projects, for example, we average nearly 90 entries per project - while some are of a lesser quality, many are outstanding.

We invite your readers to take a look.

Best,

Ross Kimbarovsky
co-Founder
http://www.crowdspring.com

Smash Team said...

For those interested, we were the company that was looking for a company logo, the competition can be found here if you are interested in the quality of the work:

http://www.crowdspring.com/projects/graphic_design/logo/design_logo_for_smash_software

Jeremy Cheng - "An opinionated young professional" said...

Hi Ross,

Thanks for addressing my questions so quickly. You guys have a great thing going on and I look forward to seeing the enhancements at the end of February. Keep up the good work!

-J